Caricamento...

Codice QR

Luxury world the past, present and future of luxury brands

Dettagli Bibliografici
Autore principale:	Tungate, Mark
Natura:	Printed Book
Lingua:	English
Pubblicazione:	London Kogan Page 2010
Soggetti:	Luxury goods industry Brand name products Luxuries - History

Documenti analoghi

Luxury : a rich history /
di: McNeil, Peter

Luxury fashion branding: trends, tactics, techniques
di: Okonkwo, UchΘ
Pubblicazione: (2007)

Luxury : a rich history /
di: Peter McNeil
Pubblicazione: (2016)

Digital luxury : transforming brands and consumer experiences
di: Batat, Wided
Pubblicazione: (2019)

SILK, MOHAIR, CASHMERE AND OTHER LUXURY FIBRES
di: FRANCK, ROBERT R
Pubblicazione: (2001)

Luxury and public happiness political economy in the Italian Enlightenment /
di: Wahnbaeck, Till
Pubblicazione: (2004)

The World`s greatest brands
di: Nicholas, Kochan; Ed
Pubblicazione: (1996)

Brand royalty : how the world's top 100 brands thrive and survive
di: Haig, Matt
Pubblicazione: (2005)

Strategic brand management :building,measuring and managing brand equity/
di: Keller, Kevin Lane
Pubblicazione: (2015)

Brands and branding /
di: Brown, Stephen
Pubblicazione: (2016)

Harvard business review on brand management.
Pubblicazione: (1999)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
di: Kartikeya Kompella
Pubblicazione: (2006)

Brand society :How brands trasform management and lifestyle
di: Kornberger, Martin
Pubblicazione: (2010)

New strategic brand management: Advanced insights and strategic thinking
di: Jean-Noel Kapferer
Pubblicazione: (2012)

Media monoliths : how great media brands thrive and survive
di: Tungate, Mark
Pubblicazione: (2005)

How brands become icons the principles of cultural branding
di: Holt, Douglas B.
Pubblicazione: (2004)

Creating powerful brands in consumer, service and industrial markets
di: De Chernatony, Leslie
Pubblicazione: (2006)

Brand astras /
Pubblicazione: (2003)

B2B brand management
di: Kotler, Philip
Pubblicazione: (2006)

Brand management : research, theory and practice /
di: Heding, Tilde
Pubblicazione: (2016)

Brand society: how brands transform management and lifestyle./
di: Kornberger, Martin
Pubblicazione: (2011)

Managing Indian Brands : Marketing concepts and strategies
di: S. Ramesh Kumar
Pubblicazione: (2005)

Aaker on branding :20 principles that drive success/
di: Aaker, David A.
Pubblicazione: (2015)

Brand simple: how the best brands keep it simple and succeed
di: Adamson,Allen P.
Pubblicazione: (2006)

Asian brand strategy : how Asia builds strong brands
di: Martin Roll
Pubblicazione: (2006)

Brand management
di: Malviya, Subhash
Pubblicazione: (2007)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
di: De Chernatony, Leslie
Pubblicazione: (2011)

How to use advertising to build strong brands
di: John Philip Jones
Pubblicazione: (1999)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
di: Kompella,Kartikeya
Pubblicazione: (2006)

Strategic brand management:building,measuring and managing brand equity
di: Keller, Kevin Lane
Pubblicazione: (2009)

Strategic brand management new approaches to creating and evaluating brand equity
di: Kapferner, Jean-Noel
Pubblicazione: (1992)

Brand manners: how to create the self-confident organization to lice the brand
di: Pringle, Hamish
Pubblicazione: (2001)

Successful branding
di: Pran K Choudhury; Author
Pubblicazione: (2001)

9 brand shaastras :nine successful brand successful brand strategies to build
di: Kapoor,Jagdeep
Pubblicazione: (2009)

Beyond branding: how the new values of transparency and integrity are changing the world of products
di: Ind, Nicholas; Editor
Pubblicazione: (2004)

Brand management: text and cases
di: Verma, Harsh V.
Pubblicazione: (2006)

Strategic brand management
di: Keller,Kevin Lane, et al.
Pubblicazione: (2008)

Behind powerful brands: from strategy to campaign
di: Jones, John Philip; Author
Pubblicazione: (2000)

Brand management : Principles and Practices /
di: Dutta, Kirti
Pubblicazione: (2012)

Business Superbands: An Insight into India's strongest business brands
di: Bhadwar, Inderjit
Pubblicazione: (2005)