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Insurance and behavioral economics improving decisions in the most misunderstood industry

Bibliographic Details
Main Author: Kunreuther, Howard C
Other Authors: Pauly, Mark V, Mc Morrow, Stacey
Format: Printed Book
Language:English
Published: New York Cambridge University Press 2013
Subjects:
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300 |a xii, 329p. 
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653 |a Insurance - Decision making 
653 |a Consumer behaviour 
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700 |a Mc Morrow, Stacey 
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