Insurance and behavioral economics improving decisions in the most misunderstood industry

Bibliographic Details
Main Author: Kunreuther, Howard C
Other Authors: Pauly, Mark V, Mc Morrow, Stacey
Format: Printed Book
Language:English
Published: New York Cambridge University Press 2013
Subjects:
Risk insurance
Insurance - Decision making
Consumer behaviour
Description
Physical Description:xii, 329p.
ISBN:9780521608268

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