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Effects of cause-related marketing on customers attitudes and buying behavior

書目詳細資料
主要作者:	Steckstor, Denise
格式:	Printed Book
語言:	English
出版:	Springer Weisbaden 2012
叢編:	Applied marketing science/Angewandte marketingforschung
主題:	Customer attitudes Buying behaviour - Marketing

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