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Effects of cause-related marketing on customers attitudes and buying behavior
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| Materyal Türü: | Printed Book |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Springer
Weisbaden
2012
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| Seri Bilgileri: | Applied marketing science/Angewandte marketingforschung
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| Konular: |