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Effects of cause-related marketing on customers attitudes and buying behavior
| 1. autor: | Steckstor, Denise |
|---|---|
| Format: | Printed Book |
| Język: | English |
| Wydane: |
Springer
Weisbaden
2012
|
| Seria: | Applied marketing science/Angewandte marketingforschung
|
| Hasła przedmiotowe: |
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