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Effects of cause-related marketing on customers attitudes and buying behavior
| Autore principale: | Steckstor, Denise |
|---|---|
| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
Springer
Weisbaden
2012
|
| Serie: | Applied marketing science/Angewandte marketingforschung
|
| Soggetti: |
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