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Effects of cause-related marketing on customers attitudes and buying behavior

Bibliografiske detaljer
Hovedforfatter:	Steckstor, Denise
Format:	Printed Book
Sprog:	English
Udgivet:	Springer Weisbaden 2012
Serier:	Applied marketing science/Angewandte marketingforschung
Fag:	Customer attitudes Buying behaviour - Marketing

Lignende værker

The effects of cause-related marketing on customer' attitudes and buying behavior /
af: Steckstor, Denise
Udgivet: (2012)

Guide to public buying /
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af: Webber, Richard T.
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Udgivet: (2006)

Retail buying techniques: effective procedures for souricing and planning a winning producte range /
af: Elliott, Fiona
Udgivet: (2007)

The influence of customer based brand equity on buying behaviour - A study with special reference to convenience goods in Kerala
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Udgivet: (2016)

A study on impulse buying behavior in organized retail stores
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Udgivet: (2014)

Celebrity Endorsement and Consumer Buying Behaviour in Kerala An Empirical Analysis
af: Abdussalam P. K

A guide to public buying
af: M K bhardwaj
Udgivet: (2004)

Attitude And Attitude Change
af: Triandis, Harry C
Udgivet: (1971)

Purchasing system
af: Kapoor, P P
Udgivet: (1993)

Influencing Attitudes And Changing Behaviour
af: Zimbardo, Philip and Ebbesen , Ebbe
Udgivet: (1970)

A Study on Consumer Decision Making Approach towards Retail Textile Industry with Special Reference to Kalyan Sareesr
af: Sudhakaran,Kiran
Udgivet: (2014)

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af: Johney, Johnson
Udgivet: (2011)

E-Marketing and Women Consumer Decision Making Process in Kerala
af: S. Soniya
Udgivet: (2018)

Industrial marketing : analysis ,planning and control
af: Reeder,Robert R
Udgivet: (1998)

The psychology of attitudes and attitude change /
af: Maio, Gregory R.
Udgivet: (2009)

The psychology of attitudes & attitude change /
af: Maio, Gregory R., et al.
Udgivet: (2019)

The psychology of attitudes /
af: Eagly, Alice Hendrickson
Udgivet: (1993)

Customer relationship marketing
Udgivet: (2002)

Understanding Customer Dissonance Psychology:
af: Ashish Barua, Dr

Stepping up performance

FACTORS AFFECTING THE PURCHASING BEHAVIOUR OF CUSTOMERS TOWARDS MALE GROOMING PRODUCTS: A DESCRIPTIVE STUDY CONDUCTED AT ERNAKULAM, KERALA, INDIA
af: AJAI KRISHNAN G; LIGO KOSHY AND JOSE MATHEW
Udgivet: (2013)

The Psychology of attitudes and attitude change /
Udgivet: (2010)

International retail management Vol.2
af: Elliott, Fiona and Rider, Janet
Udgivet: (2006)

Coperate Accounting Vol-II
af: S KR Paul Chandrani paul
Udgivet: (2009)

Attitudes and their measurement
af: Lemon Nigel
Udgivet: (1973)

Attitude Change
af: Kamla Bhutani
Udgivet: (1979)

The psychology of attitudes
af: Alice H Eagly
Udgivet: (1993)

Psychology of attitudes / attitude content,structure and function
Udgivet: (2012)

Business-to-business marketing: analysis and practice/
af: Vitale,Robert P.
Udgivet: (2011)

How to handle customer complaints; a company guide to customer relations and consumer rights
af: Moore, Chris
Udgivet: (1975)

Modern marketing
af: Sherlekar, S A
Udgivet: (1988)

How to measure attitudes
af: Merlene E Henerson
Udgivet: (1987)

Buying behaviour of farmers
af: Kool, Maarten
Udgivet: (1994)

Muslim Attitudes : A Trend Report and Bibliography /
af: Moin , Shakir
Udgivet: (1974)

Muslim attitudes : a trend report and bibliography /
af: Shakir, Moin
Udgivet: (1974)

AMongst friends in computers and law a collection of essays in remembrance of Buy Vandenberghe
Udgivet: (1990)