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Effects of cause-related marketing on customers attitudes and buying behavior
| Prif Awdur: | Steckstor, Denise |
|---|---|
| Fformat: | Printed Book |
| Iaith: | English |
| Cyhoeddwyd: |
Springer
Weisbaden
2012
|
| Cyfres: | Applied marketing science/Angewandte marketingforschung
|
| Pynciau: |
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