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Effects of cause-related marketing on customers attitudes and buying behavior

Dades bibliogràfiques
Autor principal:	Steckstor, Denise
Format:	Printed Book
Idioma:	English
Publicat:	Springer Weisbaden 2012
Col·lecció:	Applied marketing science/Angewandte marketingforschung
Matèries:	Customer attitudes Buying behaviour - Marketing

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