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Effects of cause-related marketing on customers attitudes and buying behavior
| Auteur principal: | |
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| Format: | Printed Book |
| Langue: | English |
| Publié: |
Springer
Weisbaden
2012
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| Collection: | Applied marketing science/Angewandte marketingforschung
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| Sujets: |
UL
| Cote: |
658.8 STE |
|---|---|
| Exemplaire | Statut en temps réel indisponible |