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Effects of cause-related marketing on customers attitudes and buying behavior
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| 格式: | Printed Book |
| 语言: | English |
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Springer
Weisbaden
2012
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| 丛编: | Applied marketing science/Angewandte marketingforschung
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| 实物描述: | xvi, 176p. |
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| ISBN: | 9783834932402 |