Effects of cause-related marketing on customers attitudes and buying behavior

Detalles Bibliográficos
Autor Principal: Steckstor, Denise
Formato: Printed Book
Idioma:English
Publicado: Springer Weisbaden 2012
Series:Applied marketing science/Angewandte marketingforschung
Subjects:
Customer attitudes
Buying behaviour - Marketing
Descripción
Descrición Física:xvi, 176p.
ISBN:9783834932402

Títulos similares