Steckstor, D. (2012). Effects of cause-related marketing on customers attitudes and buying behavior. Weisbaden.
Chicago Edition CitationSteckstor, Denise. Effects of Cause-related Marketing on Customers Attitudes and Buying Behavior. Springer: Weisbaden, 2012.
Cita MLASteckstor, Denise. Effects of Cause-related Marketing on Customers Attitudes and Buying Behavior. Weisbaden, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.