Effects of sale promotion on consumer based brand equity (Thesis)

Lignende værker

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  af: Keller, Kevin Lane
  Udgivet: (2008)
• Brand Equity:An Indian Perspective
  af: Sangeeta Trott Vinod V Sople
  Udgivet: (2016)
• Strategic Brand Mananagement
  af: Elliott, Richard
  Udgivet: (2007)
• Brand Management : The Indian Context
  af: Moorthy, YLR
  Udgivet: (2008)
• New strategic brand management creating and sustaining brand equity long term
  af: Kapferer, Jean-Noel
  Udgivet: (2009)