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Effects of sale promotion on consumer based brand equity (Thesis)
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| Altres autors: | |
| Format: | Ph.D Thesis |
| Idioma: | English |
| Publicat: |
Kochi
School of Management Studies, CUSAT
2011
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| Matèries: |
UL
| Signatura: |
658.626 SIB T |
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| Còpia | Comprovació en temps real no disponible |