Effects of sale promotion on consumer based brand equity (Thesis)

類似資料

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  著者:: Keller, Kevin Lane
  出版事項: (2008)
• Brand Equity:An Indian Perspective
  著者:: Sangeeta Trott Vinod V Sople
  出版事項: (2016)
• Strategic Brand Mananagement
  著者:: Elliott, Richard
  出版事項: (2007)
• Brand Management : The Indian Context
  著者:: Moorthy, YLR
  出版事項: (2008)
• New strategic brand management creating and sustaining brand equity long term
  著者:: Kapferer, Jean-Noel
  出版事項: (2009)