APA Edition Citation

Siby Zacharias & James Manalel; guided by. (2011). Effects of sale promotion on consumer based brand equity (Thesis). School of Management Studies, CUSAT.

Chicago Edition Citation

Siby Zacharias and James Manalel; guided by. Effects of Sale Promotion on Consumer Based Brand Equity (Thesis). Kochi: School of Management Studies, CUSAT, 2011.

MLA Edition Citation

Siby Zacharias and James Manalel; guided by. Effects of Sale Promotion on Consumer Based Brand Equity (Thesis). School of Management Studies, CUSAT, 2011.