Siby Zacharias & James Manalel; guided by. (2011). Effects of sale promotion on consumer based brand equity (Thesis). School of Management Studies, CUSAT.
シカゴスタイル引用形Siby Zacharias , James Manalel; guided by. Effects of Sale Promotion on Consumer Based Brand Equity (Thesis). Kochi: School of Management Studies, CUSAT, 2011.
MLA引用形式Siby Zacharias , James Manalel; guided by. Effects of Sale Promotion on Consumer Based Brand Equity (Thesis). School of Management Studies, CUSAT, 2011.
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