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TATA the evolution of a corporate brand

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Manylion Llyfryddiaeth
Prif Awdur:	Witzel, Morgen
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New Delhi Portfolio 2010
Pynciau:	Tata group - public relations > Corporate planning > Corporate image - India > Branding (marketing) > Creative ability in business

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