TATA the evolution of a corporate brand

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Bibliographic Details
Main Author: Witzel, Morgen
Format: Printed Book
Language:English
Published: New Delhi Portfolio 2010
Subjects:
Tata group - public relations > Corporate planning > Corporate image - India > Branding (marketing) > Creative ability in business

UL

Holdings details from UL
Call Number: 658:005.51 WIT
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