TATA the evolution of a corporate brand

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Detalles Bibliográficos
Autor Principal: Witzel, Morgen
Formato: Printed Book
Idioma:English
Publicado: New Delhi Portfolio 2010
Subjects:
Tata group - public relations > Corporate planning > Corporate image - India > Branding (marketing) > Creative ability in business
Descripción
Descrición Física:xvii, 222p
ISBN:9780670084067

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