Strategic brand management:building,measuring and managing brand equity

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Bibliografische gegevens
Hoofdauteur: Keller, Kevin Lane
Formaat: Printed Book
Taal:English
Gepubliceerd in: New Delhi Pearson Education 2009
Editie:3rd.ed.
Onderwerpen:
Brand name products - Management
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Strategic brand management : building, measuring and managing brand equity /
door Keller, Kevin Lane
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Strategic brand management: building, measuring and managing brand equity/
door Keller, Kevin Lane
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Strategic brand management :building,measuring and managing brand equity/
door Keller, Kevin Lane
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Strategic brand management: building, measuring and managing brand equity
door Keller, Kevin Lane
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Strategic brand management : building, measuring and managing brand equity /
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity
door Keller, Kevin Lane
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Strategic brand management: Building, measuring, and managing brand equity
door Keller, Kevin Lane
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Strategic brand management: Building, measuring and managing brand equity
door Keller, kevin Lane
Gepubliceerd in 2003
Printed Book
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Strategic Brand Management Building, measuring and managing brand equity /
door Keller, Kevin Lane
Gepubliceerd in 2003
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