Strategic brand management:building,measuring and managing brand equity

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Dettagli Bibliografici
Autore principale: Keller, Kevin Lane
Natura: Printed Book
Lingua:English
Pubblicazione: New Delhi Pearson Education 2009
Edizione:3rd.ed.
Soggetti:
Brand name products - Management
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Strategic brand management : building, measuring and managing brand equity /
di Keller, Kevin Lane
Pubblicazione 2020
Printed Book
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Strategic brand management: building, measuring and managing brand equity/
di Keller, Kevin Lane
Pubblicazione 2015
Printed Book
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Strategic brand management :building,measuring and managing brand equity/
di Keller, Kevin Lane
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Strategic brand management: building, measuring and managing brand equity
di Keller, Kevin Lane
Pubblicazione 2012
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Strategic brand management : building, measuring and managing brand equity /
di Keller, Kevin Lane
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity
di Keller, Kevin Lane
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Strategic brand management: Building, measuring, and managing brand equity
di Keller, Kevin Lane
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Strategic brand management: Building, measuring and managing brand equity
di Keller, kevin Lane
Pubblicazione 2003
Printed Book
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Strategic Brand Management Building, measuring and managing brand equity /
di Keller, Kevin Lane
Pubblicazione 2003
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