Creating powerful brands in consumer, service and industrial markets

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Bibliografski detalji
Glavni autor: De Chernatony, Leslie
Daljnji autori: McDonald, Malcolm
Format: Printed Book
Jezik:English
Izdano: Oxford Butterworth-Heinemann 2006
Izdanje:3rd ed
Teme:
Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products
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Creating powerful brands In consumer, service and industrial markets /
od De Chernatony, Leslie
Izdano 2006
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