Creating powerful brands in consumer, service and industrial markets

Míreanna Comhchosúla

• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  le: De Chernatony, Leslie
  Foilsithe: (2011)
• Brands and branding /
  le: Brown, Stephen
  Foilsithe: (2016)
• Brand management : research, theory and practice /
  le: Heding, Tilde
  Foilsithe: (2016)
• How brands become icons the principles of cultural branding
  le: Holt, Douglas B.
  Foilsithe: (2004)
• Aaker on branding :20 principles that drive success/
  le: Aaker, David A.
  Foilsithe: (2015)