Creating powerful brands in consumer, service and industrial markets

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Detalles Bibliográficos
Autor principal: De Chernatony, Leslie
Otros Autores: McDonald, Malcolm
Formato: Printed Book
Lenguaje:English
Publicado: Oxford Butterworth-Heinemann 2006
Edición:3rd ed
Materias:
Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products
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Creating powerful brands In consumer, service and industrial markets /
por De Chernatony, Leslie
Publicado 2006
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