Creating powerful brands in consumer, service and industrial markets

Ítems similars

• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  per: De Chernatony, Leslie
  Publicat: (2011)
• Brands and branding /
  per: Brown, Stephen
  Publicat: (2016)
• Brand management : research, theory and practice /
  per: Heding, Tilde
  Publicat: (2016)
• How brands become icons the principles of cultural branding
  per: Holt, Douglas B.
  Publicat: (2004)
• Aaker on branding :20 principles that drive success/
  per: Aaker, David A.
  Publicat: (2015)