Creating powerful brands in consumer, service and industrial markets

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Xehetasun bibliografikoak
Egile nagusia: De Chernatony, Leslie
Beste egile batzuk: McDonald, Malcolm
Formatua: Printed Book
Hizkuntza:English
Argitaratua: Oxford Butterworth-Heinemann 2006
Edizioa:3rd ed
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Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products
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Creating powerful brands In consumer, service and industrial markets /
nork De Chernatony, Leslie
Argitaratua 2006
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