Creating powerful brands in consumer, service and industrial markets

Bibliographic Details
Main Author:	De Chernatony, Leslie
Other Authors:	McDonald, Malcolm
Format:	Printed Book
Language:	English
Published:	Oxford Butterworth-Heinemann 2006
Edition:	3rd ed
Subjects:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

by De Chernatony, Leslie
Published 2006

Similar Items