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Creating powerful brands in consumer, service and industrial markets
| 主要作者: | De Chernatony, Leslie |
|---|---|
| 其他作者: | McDonald, Malcolm |
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
Oxford
Butterworth-Heinemann
2006
|
| 版: | 3rd ed |
| 主題: |
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