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Creating powerful brands in consumer, service and industrial markets
| Главный автор: | De Chernatony, Leslie |
|---|---|
| Другие авторы: | McDonald, Malcolm |
| Формат: | Printed Book |
| Язык: | English |
| Опубликовано: |
Oxford
Butterworth-Heinemann
2006
|
| Редактирование: | 3rd ed |
| Предметы: |
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