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Creating powerful brands in consumer, service and industrial markets
| 1. autor: | De Chernatony, Leslie |
|---|---|
| Kolejni autorzy: | McDonald, Malcolm |
| Format: | Printed Book |
| Język: | English |
| Wydane: |
Oxford
Butterworth-Heinemann
2006
|
| Wydanie: | 3rd ed |
| Hasła przedmiotowe: |
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