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Creating powerful brands in consumer, service and industrial markets
| 第一著者: | De Chernatony, Leslie |
|---|---|
| その他の著者: | McDonald, Malcolm |
| フォーマット: | Printed Book |
| 言語: | English |
| 出版事項: |
Oxford
Butterworth-Heinemann
2006
|
| 版: | 3rd ed |
| 主題: |
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