Učitavanje...
Creating powerful brands in consumer, service and industrial markets
| Glavni autor: | De Chernatony, Leslie |
|---|---|
| Daljnji autori: | McDonald, Malcolm |
| Format: | Printed Book |
| Jezik: | English |
| Izdano: |
Oxford
Butterworth-Heinemann
2006
|
| Izdanje: | 3rd ed |
| Teme: |
Similar Items
-
Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
od: De Chernatony, Leslie
Izdano: (2011) -
Brands and branding /
od: Brown, Stephen
Izdano: (2016) -
Brand management : research, theory and practice /
od: Heding, Tilde
Izdano: (2016) -
How brands become icons the principles of cultural branding
od: Holt, Douglas B.
Izdano: (2004) -
Aaker on branding :20 principles that drive success/
od: Aaker, David A.
Izdano: (2015)