Creating powerful brands in consumer, service and industrial markets

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Detalles Bibliográficos
Autor Principal: De Chernatony, Leslie
Outros autores: McDonald, Malcolm
Formato: Printed Book
Idioma:English
Publicado: Oxford Butterworth-Heinemann 2006
Edición:3rd ed
Subjects:
Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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