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Creating powerful brands in consumer, service and industrial markets

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Sonraí Bibleagrafaíochta
Príomhúdar:	De Chernatony, Leslie
Údair Eile:	McDonald, Malcolm
Formáid:	Printed Book
Teanga:	English
Foilsithe:	Oxford Butterworth-Heinemann 2006
Eagrán:	3rd ed
Ábhair:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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