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Creating powerful brands in consumer, service and industrial markets
| Auteur principal: | De Chernatony, Leslie |
|---|---|
| Autres auteurs: | McDonald, Malcolm |
| Format: | Printed Book |
| Langue: | English |
| Publié: |
Oxford
Butterworth-Heinemann
2006
|
| Édition: | 3rd ed |
| Sujets: |
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