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Creating powerful brands in consumer, service and industrial markets

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Bibliografiske detaljer
Hovedforfatter:	De Chernatony, Leslie
Andre forfattere:	McDonald, Malcolm
Format:	Printed Book
Sprog:	English
Udgivet:	Oxford Butterworth-Heinemann 2006
Udgivelse:	3rd ed
Fag:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

Lignende værker

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
af: De Chernatony, Leslie
Udgivet: (2011)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2016)

How brands become icons the principles of cultural branding
af: Holt, Douglas B.
Udgivet: (2004)

Aaker on branding :20 principles that drive success/
af: Aaker, David A.
Udgivet: (2015)

9 brand shaastras :nine successful brand successful brand strategies to build
af: Kapoor,Jagdeep
Udgivet: (2009)

Brand manners: how to create the self-confident organization to lice the brand
af: Pringle, Hamish
Udgivet: (2001)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2005)

Brand failures the truth about the 100 biggest branding mistakes of all time
af: Haig Matt
Udgivet: (2008)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
af: Kartikeya Kompella
Udgivet: (2006)

Managing Indian Brands : Marketing concepts and strategies
af: S. Ramesh Kumar
Udgivet: (2005)

Brand management : Principles and Practices /
af: Dutta, Kirti
Udgivet: (2012)

Brand astras /
Udgivet: (2003)

Brand failures:the truth about the 100 biggest branding mistakes of all time
af: Haig, Matt
Udgivet: (2006)

How brands grow: what marketers don't know
af: Sharp, Byron; Author
Udgivet: (2010)

The World`s greatest brands
af: Nicholas, Kochan; Ed
Udgivet: (1996)

Brand management
af: Malviya, Subhash
Udgivet: (2007)

Asian brand strategy : how Asia builds strong brands
af: Martin Roll
Udgivet: (2006)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

B2B brand management
af: Kotler, Philip
Udgivet: (2006)

Harvard business review on brand management.
Udgivet: (1999)

Brand management: text and cases
af: Verma, Harsh V.
Udgivet: (2006)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
af: Kompella,Kartikeya
Udgivet: (2006)

Brand society :How brands trasform management and lifestyle
af: Kornberger, Martin
Udgivet: (2010)

New strategic brand management: Advanced insights and strategic thinking
af: Jean-Noel Kapferer
Udgivet: (2012)

Brand royalty : how the world's top 100 brands thrive and survive
af: Haig, Matt
Udgivet: (2005)

Darwin's brands adapting for success
af: Halve, Anand Bhaskar
Udgivet: (2012)

Building brand authenticity : 7 habits of iconic brands /
af: Beverland, Michael
Udgivet: (2009)

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
af: Braunstein, Marc
Udgivet: (2001)

The better mousetrap : brand invention in a media democracy /
af: Pont, Simon
Udgivet: (2013)

Brand simple: how the best brands keep it simple and succeed
af: Adamson,Allen P.
Udgivet: (2006)

Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /
af: Light, Larry
Udgivet: (2018)

Brand society: how brands transform management and lifestyle./
af: Kornberger, Martin
Udgivet: (2011)

Strategic brand management new approaches to creating and evaluating brand equity
af: Kapferner, Jean-Noel
Udgivet: (1992)

Behind powerful brands: from strategy to campaign
af: Jones, John Philip; Author
Udgivet: (2000)

The best of Branding
af: James R. Gregory
Udgivet: (2004)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2009)

How to use advertising to build strong brands
af: John Philip Jones
Udgivet: (1999)

Branding : A practical Guide To Planning Your Strategy
af: Geoffrey Randall
Udgivet: (2004)

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)