Creating powerful brands in consumer, service and industrial markets

Podobné jednotky

• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  Autor: De Chernatony, Leslie
  Vydáno: (2011)
• Brands and branding /
  Autor: Brown, Stephen
  Vydáno: (2016)
• Brand management : research, theory and practice /
  Autor: Heding, Tilde
  Vydáno: (2016)
• How brands become icons the principles of cultural branding
  Autor: Holt, Douglas B.
  Vydáno: (2004)
• Aaker on branding :20 principles that drive success/
  Autor: Aaker, David A.
  Vydáno: (2015)