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Creating powerful brands in consumer, service and industrial markets

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	De Chernatony, Leslie
مؤلفون آخرون:	McDonald, Malcolm
التنسيق:	Printed Book
اللغة:	English
منشور في:	Oxford Butterworth-Heinemann 2006
الطبعة:	3rd ed
الموضوعات:	Brand name products- Planning > Branding- Marketing > Brand marketing > Brand name products

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