Creating powerful brands in consumer, service and industrial markets

Antzeko izenburuak

• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  nork: De Chernatony, Leslie
  Argitaratua: (2011)
• Brands and branding /
  nork: Brown, Stephen
  Argitaratua: (2016)
• Brand management : research, theory and practice /
  nork: Heding, Tilde
  Argitaratua: (2016)
• How brands become icons the principles of cultural branding
  nork: Holt, Douglas B.
  Argitaratua: (2004)
• Aaker on branding :20 principles that drive success/
  nork: Aaker, David A.
  Argitaratua: (2015)