Creating powerful brands in consumer, service and industrial markets

Lignende værker

• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  af: De Chernatony, Leslie
  Udgivet: (2011)
• Brands and branding /
  af: Brown, Stephen
  Udgivet: (2016)
• Brand management : research, theory and practice /
  af: Heding, Tilde
  Udgivet: (2016)
• How brands become icons the principles of cultural branding
  af: Holt, Douglas B.
  Udgivet: (2004)
• Aaker on branding :20 principles that drive success/
  af: Aaker, David A.
  Udgivet: (2015)