Creating powerful brands in consumer, service and industrial markets

Benzer Materyaller

• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  Yazar:: De Chernatony, Leslie
  Baskı/Yayın Bilgisi: (2011)
• Brands and branding /
  Yazar:: Brown, Stephen
  Baskı/Yayın Bilgisi: (2016)
• Brand management : research, theory and practice /
  Yazar:: Heding, Tilde
  Baskı/Yayın Bilgisi: (2016)
• How brands become icons the principles of cultural branding
  Yazar:: Holt, Douglas B.
  Baskı/Yayın Bilgisi: (2004)
• Aaker on branding :20 principles that drive success/
  Yazar:: Aaker, David A.
  Baskı/Yayın Bilgisi: (2015)