APA-referens

De Chernatony, L., & McDonald, M. (2006). Creating powerful brands in consumer, service and industrial markets (3rd ed.). Butterworth-Heinemann.

Chicago-stil citat

De Chernatony, Leslie, och Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 3rd ed. Oxford: Butterworth-Heinemann, 2006.

MLA-referens

De Chernatony, Leslie, och Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 3rd ed. Butterworth-Heinemann, 2006.