De Chernatony, L., & McDonald, M. (2006). Creating powerful brands in consumer, service and industrial markets (3rd ed.). Butterworth-Heinemann.
Παραπομπή Chicago StyleDe Chernatony, Leslie, και Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 3rd ed. Oxford: Butterworth-Heinemann, 2006.
Παραπομπή MLADe Chernatony, Leslie, και Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 3rd ed. Butterworth-Heinemann, 2006.
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