APA Edition Citation

De Chernatony, L., & McDonald, M. (2006). Creating powerful brands in consumer, service and industrial markets (3rd ed.). Butterworth-Heinemann.

Chicago Edition Citation

De Chernatony, Leslie, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 3rd ed. Oxford: Butterworth-Heinemann, 2006.

MLA Edition Citation

De Chernatony, Leslie, and Malcolm McDonald. Creating Powerful Brands in Consumer, Service and Industrial Markets. 3rd ed. Butterworth-Heinemann, 2006.