Become the brand of choice

Antzeko izenburuak

• Become the brand of choice /
  nork: Hartman, Jason .
  Argitaratua: (2009)
• EIghteen brand astras : using brand abilities as weapons for crisp brand building
  nork: jagadeep, Kapoor
  Argitaratua: (2003)
• Handbook of Brand Relationships
  Argitaratua: (2009)
• Consumer-brand relationships: theory ad practice/
  Argitaratua: (2012)
• Relationship marketing
  nork: Godson, Mark
  Argitaratua: (2009)