|
|
|
|
| LEADER |
00739nam a2200253 a 4500 |
| 001 |
adlib96000001 |
| 003 |
ViArRB |
| 005 |
20151026132324.0 |
| 008 |
960221s1955 dcuabcdjdbkoqu001 0deng d |
| 020 |
|
|
|a 9780749446550
|
| 022 |
|
|
|
| 040 |
|
|
|a Adlib
|
| 082 |
|
|
|a 658.626
|
| 245 |
|
|
|a Brand failures:the truth about the 100 biggest branding mistakes of all time
|
| 250 |
|
|
|
| 260 |
|
|
|a London
|b Kogan Page
|c 2006
|
| 300 |
|
|
|a xii,260p.
|
| 500 |
|
|
|a
|
| 100 |
|
|
|a Haig, Matt
|
| 700 |
|
|
|
| 942 |
|
|
|c BK
|6 _
|
| 653 |
|
|
|a Brand name products- marketing
|a Brand loyalty
|a Brand choice
|
| 999 |
|
|
|c 46258
|d 46258
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658626_HAI
|7 0
|9 58751
|a UL
|b UL
|d 2010-06-16
|l 8
|o 658.626 HAI
|p 00059231
|r 2013-09-02
|s 2013-08-30
|w 2010-06-16
|y BK
|