Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renee
Format: Printed Book
Language:English
Published: Boston Harvard Business School Press 2005
Subjects:
Distribution- Economics > Merchandising > Marketing > Direct selling > Farm- produce > Sales management > Telemarketing > Business > Management > Competition strategies

UL

Holdings details from UL
Call Number: 658.8 KIM
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