How customers think: essential insights into the mind of the market

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Detalles Bibliográficos
Autor Principal: Zaltman, Gerald
Formato: Printed Book
Idioma:English
Publicado: Boston Harward Business School Press 2003
Subjects:
Consumer behaviour- psychological aspects > Consumers- psychology > Marketing- psychological aspects > Creative thinking
Descripción
descrición da copia:
Descrición Física:xxii, 321p.
ISBN:1-57851-826-1

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