How customers think: essential insights into the mind of the market

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Bibliographic Details
Main Author: Zaltman, Gerald
Format: Printed Book
Language:English
Published: Boston Harward Business School Press 2003
Subjects:
Consumer behaviour- psychological aspects > Consumers- psychology > Marketing- psychological aspects > Creative thinking
Description
Item Description:
Physical Description:xxii, 321p.
ISBN:1-57851-826-1

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